Data from the Polish Economic Institute shows that 30% of mothers of children aged 1-9 are not employed. 16% of them say they are not working because they cannot find a suitable job. For women who can’t or don’t want to take up permanent employment, but want to remain active, body leasing is an ideal solution that makes it easier to reconcile work and motherhood. BIDads, a recruiting firm in the digital marketing industry, confirms its effectiveness.

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A report by the Polish Economic Institute, “Moms returning to work – behavioral barriers and directions of support,” shows that 77 percent. Non-working women, whose youngest child is between 1 and 3 years old, cite the need for child care as the reason for not working. Some of the women in the survey also have difficulty finding suitable work that matches their skills and allows them to balance family and work responsibilities. The report also shows that career development is an important life goal for moms, as is a sense of independence and empowerment. However, it is crucial to maintain a balance between family and work life. Today’s labor market is dynamically changing, and an increasing number of mothers with young children are looking for flexible forms of employment that will allow them to effectively combine work and family responsibilities.

Body leasing
Photo: Cowomen

An April 2023 amendment to the Labor Code allows parents of children up to 8. year of age to request that working hours be adjusted to meet their family needs. At the same time, body leasing, a form of project employment, is gaining in popularity. It is ideal for mothers who want to stay active and need flexibility in time management. Body leasing allows people to work on projects in line with their qualifications and experience, while offering the ability to customize their work schedule.

Why is body leasing a good form of employment for mothers interested in working in the digital marketing field?

  • Flexibility of working hours. Digital marketing often does not require rigid working hours, allowing mothers to work when it is most convenient for them.
  • Remote work. Many body leasing projects in the area of digital marketing can be done remotely. This gives mothers the opportunity to work from home, eliminating the need for a daily commute and allowing them to better organize their day.
  • Diversity of projects. Body leasing in digital marketing allows mothers to engage in projects ranging from advertising campaigns to social media management to data analysis and SEO. This allows them to develop their skills and experience in different areas.
  • Dynamic environment. Digital marketing is a dynamic industry that requires constant learning and adapting to new trends and technologies. For mothers who want to keep abreast of the latest developments, body leasing offers the opportunity to work on cutting-edge designs.
  • Work-life balance. With flexible work arrangements, mothers can better combine work and family responsibilities. They can devote more time to their children while not giving up their careers.
  • Possibility of temporary employment. Body leasing in digital marketing offers the opportunity to work on a temporary or part-time basis. It’s ideal for mothers who can’t or don’t want to take up permanent employment, but want to remain active.
  • Professional Development. Working in the field of digital marketing in the form of body leasing often involves participation in innovative projects and cooperation with various companies. This creates opportunities for learning and professional development, which is beneficial for mothers who want to maintain or upgrade their skills.
  • Better control over the work. Mothers can decide how many projects and to what extent they want to pursue, which allows them to better manage their workload and avoid excessive stress.

– We are happy to support women in their professional development by offering flexible and customized forms of employment. Body leasing in digital marketing not only enables women to work on a variety of projects, but also allows them to balance work and family life. Our experience at BIDads shows that many talented women find body leasing a great way to combine career and motherhood -. Magdalena Radecka, Project Manager at BIDads, said.

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