Nowadays, personal branding is one of the most important tools in building a career, for both men and women. Personal brand is the way people perceive us as professionals and individuals, as well as the way we present ourselves and our competence in the job market.

For women, personal branding can be especially important. In the male-dominated business world, women often face additional challenges in building their careers. Conscious personal branding can help women develop their own style, stand out in the crowd and gain the trust of their clients and employers.

Table of Contents:

What is a personal brand?

What is a personal brand? It’s a combination of our values, personality, competence, experience and the way we present ourselves. It is the way our public image reflects us as individuals, but also our goals and aspirations in business and private life.

It is worth remembering that building a personal brand is a long-term process that requires patience, time and work. It’s not just about how we look and what experience we have, but also about how we behave, what values we stand for and the relationships we build with other people.

Why build a personal brand?

Building a personal brand is a process that never ends. However, if we take up the challenge and act consciously, it can become the key to success in our careers and personal lives. Especially for women who often face additional challenges in business, building a strong personal brand can help increase their visibility and engagement in the industry.

why build a women's brand ?
A woman's personal brand - why build it consciously? 1

How to build a personal brand

One of the most important elements of personal branding is awareness of one’s image. This means that we should control how people perceive us, both online and offline. Our posts on social media, the way we dress, the way we move and behave in the workplace all affect our personal brand. Therefore, it is worth ensuring that our image is consistent and in line with who we really are.

Building a personal brand is also about building trust. For our customers and employers to believe and trust us, we must act in accordance with our values and always be honest and authentic. We need to provide valuable content and prove our competence to convince people that we are experts in our field.

Ultimately, personal branding is a process that requires constant development and improvement. We must be open to feedback and ready to learn in order to continuously improve our skills and knowledge. By doing so, we will be able to build a strong personal brand that will set us apart from other professionals and allow us to achieve success in business and personal life.

Step 1: Identify your values and goals

If you want to consciously build your personal brand as a woman, here are some tips:

  1. Identify your goals and values – think about what you want to achieve in your career and what values are important to you.
  2. Stand out – identify your strengths and unique qualities that set you apart from others.
  3. Be authentic – show your true personality and style, don’t try to pretend to be someone else.
  4. Build a networknetwork with other professionals and build positive relationships.
  5. Work on your competencies – constantly develop your skills and knowledge to become an expert in your field.

Editorial recommends: Woman in an advertising campaign, or femvertising, marketing and working at Google

Step 2: Identify the target audience

Identifying the target audience is a key step in the personal branding process of every future businesswoman and GentleWoman. In order for a woman who wants to efficiently develop her brand to effectively identify her target audience, she needs to ask herself a few questions at the outset and thoroughly understand her business goals.

personal brand
A woman's personal brand - why build it consciously? 2

Who is my ideal customer?

The woman should determine what business problems she wants to solve for her clients. What is most important to them and what values does he want to convey through his personal brand?

What problems do I want to solve for my customers?

Nowadays, there are many social networks where you can convey a professional and accurate message about your personal brand. The most commonly used social networks for content creation are: LinkedIn, Twitter, Instagram.

For what purpose (why ?) do I create my personal brand?

What goals he wants to achieve by building his personal brand. Does it want to increase its visibility in the industry? Does it want to attract new customers? Or does he want to build his position as an expert in his field?

Polish women’s personal brands

Here are some examples of unique women’s personal brands from Poland:

  • Agnieszka Kaczorowska – dancer, actress and choreographer. Her personal brand is based on her exceptional creativity and passion for dance, as well as her courage and determination to achieve her goals.
  • Dorota Suminska – traveler, author of books and appearing on travel television programs. Her personal brand is based on her passion for animal life, exploring new places and being open to the culture and customs of other countries.
  • Justyna Zyla – influencer – instagramer. Her personal brand is based on her work on her Instagram profile, where she mainly publishes photos of the dishes she prepares as an amateur cook.

Read also: Confidence, mistakes and successes, or the daily skirmishes of women in marketing

Women’s personal brand – challenges and benefits

Creating your personal brand as a woman’s brand involves many challenges that are sure to bring a lot of benefits.


For many women who work in a variety of industries, the challenge is to choose the right way to present their experience and skills in order to effectively reach their potential target audience.

The second challenge is to maintain consistency and coherence in communicating your personal brand across platforms. Women often need to have a presence on various communication channels, such as social media, conferences, business meetings, etc., which can be difficult to manage and require constant attention.

The final challenge is to compete with men in the job market. Women are often (as research shows) less likely to be promoted and less appreciated than men, making it difficult to build their personal brand and become leaders in their industry.


Despite these challenges, creating your personal brand as a woman can bring many benefits. Here are some of them:

  1. Credibility – a strong personal brand gives women credibility and authority in their industry, which attracts the trust of clients and customers.
  2. Career development – a strong personal brand opens many doors in the business world, and women with a well-built personal brand are more likely to be promoted and become leaders.
  3. Increased visibility – with an effective personal branding strategy, women can attract more media and market attention, which increases their visibility and allows them to gain more clients and customers.
  4. Greater job satisfaction – women who have a well-built personal brand often derive greater job satisfaction because they feel more confident and in control of their work lives.
  5. Better negotiating position – women with a well-built personal brand are often seen as experts in their field, which increases their chances of successfully negotiating both salary and working conditions.

5 reasons why personal branding is important (change of context)

Here are 5 reasons why personal branding is important for personal development and success:

  1. It allows you to consciously shape your image and build a unique identity.
  2. It builds our confidence and ability to present ourselves to others.
  3. It generates opportunities to make valuable contacts, both professionally and privately.
  4. It helps us better understand our goals and motivations and set a path to achieve them.
  5. It is seen as an added value that attracts people and increases our chances of success in various areas of life.

Character traits and business qualities in relation to the businesswoman and Gentlewoman

Here are some links between character traits and business traits that may be relevant to businesswomen and Gentlewomen:

  1. Assertiveness – this trait can help women in business by enabling them to express their opinions, beliefs and needs in a firm but sensitive manner to the needs of others. Assertiveness also helps maintain a balance between one’s own interests and the needs of the company or team.
  2. Communicativeness – the ability to communicate effectively is crucial in business. Women who can clearly and precisely express their thoughts, feelings and goals are more likely to build lasting relationships with clients, business partners and other colleagues.
  3. Accountability – taking responsibility for one’s decisions and actions is important for both businesswomen and Gentlewomen. In business, decision-making is an integral part of daily work, so it is important to make decisions in an informed and responsible manner.
  4. Creativity – women who have a lot of creativity can stand out from the competition by creating original ideas and business solutions. Creativity can help you develop innovative strategies, products or services that will attract customer attention.
  5. Empathy – The ability to empathize can help women build positive relationships with customers, business partners and other colleagues. Empathy allows you to understand the needs of others and find solutions that are mutually satisfying.
  6. Consistency – this trait is important for both businesswomen and Gentlewomen. Consistency allows you to achieve your goals and plans in a systematic and efficient manner. Women who are consistent are more likely to succeed in business.

Of course, the above links are just examples, and each businesswoman or Gentlewoman may have her own unique character and business traits that contribute to her success.


In conclusion, personal branding is not just a fashion trend, but an important part of building our professional and personal careers. Particularly for women who face additional challenges in business, building a strong personal brand can help increase their visibility and engagement in the industry. To build a successful personal brand, we need to define our goals and values, stand out, be authentic, build a network of contacts and continuously develop our competencies. However, it is worth remembering that achieving such a position takes time and work, as well as consistency in building a personal brand. However, the gains associated with a better position in the industry are priceless, both professionally and personally.


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