How many times have you told yourself you can’t make it? How deep have you managed to get it into your head that you are not suitable? Confidence is the key to success in today’s world. It is the head raised towards the sun that makes you climb ever newer peaks. Of course, it will also make you stumble more than once! But the views will be worth a few bruises. What Kamil Koziel – who is responsible for preparing speakers at the I Love Marketing conference – says about confidence.

Table of Contents:

Women vs men

It has long been known that women are less convinced of their intelligence and attractiveness than men, their self-confidence is at a much lower level. The “Believe in Yourself 2021” report shows that one in two women (as many as 56%!) report thinking negatively about themselves. Unfortunately, these negatives don’t just stop at thoughts, but go into actions. Many women, through lack of self-confidence, do not take on new challenges due to fear of failure. Kamil Koziel comments on the inequalities associated with male and female speakers at the I Love Marketing conference.

“From the organizer’s point of view, it’s not that women don’t get invitations to conferences, they just don’t accept them.” Studies show that women apply for a new position or demand a raise only when they reach 100% of the required qualifications. Men, on the other hand, demand such changes after they reach 60% requirements.

Read also: A woman in an advertising campaign, or femvertising, marketing and working at Google

So how do successful women behave?

Not every successful woman believes in herself! Despite the huge wave of professional successes, there is a tendency for women to lack confidence in their own abilities. Unfortunately, there is often no self-confidence behind the successes achieved “This year I gave five proposals for speeches for men and six agreed, because one proposed a colleague. This is not a joke. Instead, I offered to speak to eighty women this year, so far four have signed up. This shows too little self-confidence in relation to what these ladies can do, because they really can do quite a lot.” – Kamil Koziel tells us.

Killer perfectionism

Perfectionism is a trait that appears in a huge number of women. In its own way, it is useful and often leads to successes. However, by the same token, he is able to make the confidence and trust in his abilities built up over the years burst like a soap bubble. How does this happen? Perfectionism, in most cases, makes us not accept the mistake we have made and not be able to get over it. However, the road to success is not only good moments, but also those when mistakes are made a lot. It is through them that we draw conclusions and are able to look at a situation constructively, using knowledge from experience.

“We adapt very quickly to gains, but very slowly to losses. However, it’s not like your audience today remembers perfectly how you performed yesterday, because they didn’t see you yesterday! Consequently, you start from scratch every day. You can have thirty phenomenal speeches, and the thirty-first one will be mediocre or even weak, and you will remember the thirty-first one much longer than the thirty previous ones.” – says Kamil Koziel, who has been joining the I Love Marketing conference as a speaker for the 3rd edition.

Editorial recommends: Creating a personal image in social media

Impostor syndrome

About 70% of the population has experienced impostor syndrome (a.k.a. imposter syndrome). This is a psychological phenomenon that causes a lack of confidence in one’s own abilities. People with impostor syndrome seek happiness in professional success or being perceived as more intelligent or better situated. Nonetheless, they remain convinced that they do not deserve success and are therefore frauds. Many women fail to recognize their skills and underestimate their work, thinking that the success they achieved was due to coincidence.

Allow yourself to make mistakes

There are a huge number of women who can boast of their competence and professional experience. Women from whom it would be proud to learn. The only obstacle is confidence. Let’s allow ourselves to make mistakes, learn from them and learn from both good and bad experiences.


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