Creating a personal image in social media

Personal image creation has recently become a very popular concept. However, is the potential in it being fully utilized? According to statistics, there are about 3.89 billion women in the world. Each of them creates her own image. She creates it at home in front of the mirror, while talking to her children, friends, partner. By going out shopping or to work. How many of them are outstandingly talented? How many have talents that others could only dream of? How many are average women with an uncommon personality? These questions remain unanswered because most of them do not use their skills and do not build their image on social media. This is due to fear, lack of awareness of how much image building can make a difference, or simply not knowing how to go about it. One Forbs article states: “Talking about their achievements is still a challenge for women. Why don’t they speak well of themselves, what keeps them from speaking out in public?” Each individual woman should answer this question for herself.

What is personal image?

Personal image creation is largely associated with appearance, that which is external and visible to others. However, it should not be forgotten that the image is also created by behaviors, communicated values, professed principles or approach to the world and people. Personal image is the image of a given person that is created in the eyes of other people. It is important, therefore, that behavior and outward image be consistent with the message going out to the environment. Only in this way will creating a personal image be natural and authentic

Personal image – where to start?

The 21st century gives people an array of options. Stereotypes or canons of beauty are slowly becoming a thing of the past, and as a result, originality is in demand. In addition, social media has emerged to bring together diverse personalities, and the place in it is not diminished. And this is where the ideal space for online image creation is created. Why is it worth doing? Image is an integral element in the life of every person and the existence of every company. It is the one that opens the way to development, opportunities, new experiences or improved earnings. The more we take care of it, the better results we will get. At the very beginning, it is worth asking yourself a question that has already appeared in kindergarten – who am I? Despite appearances, the answer will not be one of the simplest. It is necessary to analyze what distinguishes a person from others and what they would like to pass on. What it’s good at and why it’s special. Personal image, therefore, will be a set of characteristics that distinguish a character from others. Creating an image online in the initial phases will need to be filled with sincerity and naturalness. Observers haven’t yet had time to get to know the profile and content, so it’s the charisma and personality that will make them want to stay longer.

Benefits of creating a personal image

Creating a personal image will involve a commitment of time, energy, creativity and patience. This is mainly due to the fact that it is created every day, in every situation and without interruption, at the same time it requires a high degree of consistency of action. Building it up is often a long-term process, while losing it is counted in minutes. Image creation is an issue that Dr. Wojciech Budzynski has been dealing with for more than 30 years. He is the author of more than 50 books published abroad. He outlined several advantages of a well-crafted image. Namely, it will be the basis for building trust among the audience, help gather a loyal group of observers or consumers, and even support the credibility of the person. Such image-shaping features will help you climb higher and higher every day.

Photo: Social media image creation

Fear accompanying novice artists

Since losing a good image is a matter of minutes, what happens if something goes wrong? Such anxiety accompanies a very large number of women. They are afraid of losing their image and squandering good property. If this were to happen in the worst case scenario there is a return to the starting point – that is, where the creation of a personal image does not take place. The world will not know about their wonderful skills, ideas and personalities…unless they start over. Risky? Thinking rationally neither. Social media has seen plenty of slip-ups, but the vast majority have been forgotten very quickly. Of course, there were times when it was the observers who decided to press the “observe” button. However, should the fear of losing observation be greater than the opportunity for growth?

What else are women afraid of? What people will think and say! This is one of the main reasons for not wanting to create your image on social media. Meanwhile, teenagers are building a community of thousands of followers on their profiles. They create their own strategies and create content that captures the attention of hundreds of people. Perhaps this is the moment to draw some knowledge from the younger generation. Both the practical one in the form of operating the various portals and the theoretical one – how to worry less. After all, a huge number of young people are involved in running professional business media profiles. Their age is followed by an infinite number of different ups and downs, so if such young people can handle the handling and philosophy of social media, why don’t women want to take it up?

Selecting the right tools

Creating an image requires choosing the right tools. Currently, the most favorable tool is social media, but be sure to select the right platforms and create appropriate strategies for them. Dominik Kaznowski-author of textbooks on marketing on the Internet-indicated the division of social media by function. One can distinguish between media for publishing opinions and views, sharing resources, i.e. sharing photos, images or video with other social media users, focused on communication and discussion, or current information and news reporting. Among the most popular in Poland in 2022, according to the Hootsuite report, are Facebook, Instagram and TikTok. You can read more about Facebook’s philosophy on GentleWoman in the article Give Me a Like.

Following this pattern is where the highest number of users occurs. For those who like to interact with the camera or edit videos, the Youtube platform is recommended. Twitter, on the other hand, will definitely be the place for opinions and discussions. However, there is no need to focus on just these platforms. It is also important to remember that image creation is also possible on a business level, such as: LinkedIn. It is there that the option to add experience, collect recommendations and publish posts about professional successes is enabled. Each creator chooses the channels that will be most conducive to his or her activities and tailors the content for the community.

Use your skills and act

Why wonder if it’s worth it when you can just try it? There are more and more women online who have changed their entire lives through this one decision, and in the process changed the world. Women who have become an inspiration and authority, who have created thriving companies from small businesses, with global reach. This is not the result of fear and uncertainty, but one step that has paid off for their entire lives. It is not excluded that you will also be among them. Put your image creation on social media and leave a small mark in the form of your profile. Create your authentic sphere there, which will be enjoyed by users for years to come. Don’t be afraid to aim high. After all, you are Gentlewoman.