Fashion Week (Fashion Week) held in Copenhagen and Scandinavian fashion attracts the attention of the whole world, and not only because of the amazing shows, but especially because of the unique street fashion. Fashionistas (fashion fans) hailing from the Nordic Countries love minimalism complemented by a touch of fashion madness. The “scandi” aesthetic is unforced elegance in a classic, yet eclectic way. Scandinavian women’s style is constantly changing, although it has certain elements in common, and they guarantee successful styling.
Table of Contents:
- “scandi style” – Features of the Scandinavian style
- Scandinavian style – accessories that can not be missing in the styling
- Scandinavian fashion by the most famous it-girls
- Scandinavian men’s fashion
“scandi style” – Features of the Scandinavian style
Scandinavia, or the region of northern Europe – the Scandinavian Peninsula is mainly associated with exceptional views and wildlife, while in fact it has much more to offer. Fashion in this part of the world is extremely important. Scandinavian style is not easy to describe unequivocally, because it is unique. Residents of Sweden, Denmark and Norway are individualists who love the classics, yet are drawn to fashion innovations. They cleverly combine individualism with the latest trends. High quality is put on the same level as comfort and sustainability. The hallmark of Scandinavian style for years has remained minimalism, as well as androgynous, meaning the use of men’s garments or those unisex in women’s outfits. Fashionistas (fashion fans) coming from northern Europe similarly to French women create combinations that look nonchalant and a bit careless but are thought out to the smallest detail.
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In the closet of Scandinavian women, there is no shortage of basic closet items, such as a white shirt, hoodie, striped sweater, trench coat, as well as jackets and jeans of various cuts. Soft knitwear, denim and leather are the most popular materials, which are useful not only in cold climates. As for the color scheme, the universal white and black appear, in addition to bold colors and prints (check, stripes, peas), which are strongly striking. Girls from Denmark, Sweden and Norway love layering, in addition to having a weakness for sets and midi dresses. Mixing very feminine outfits with those of men provides an original look, as does combining different textures and prints. It doesn’t take much to give styling a Scandinavian flair. In this aesthetic, the power of contrasts is a proven recipe for fashion success.

Features of the Scandinavian style
Scandinavian fashion has a strong focus on accessories that turn up the minimalist closet. Athletic shoes are number one, as they go perfectly with dresses, as well as with pants too, when worn together. Sneakers sometimes retire into the shadows and give way to crazier accessories. Colorful or patterned heeled shoes and ballerinas are hot hits in Scandinavia. What else reigns in the closets of stylish female residents of this part of Europe? A scarf is a versatile item, as it can decorate not only the neck, but also trouser loops, bag handles and simple hairstyles. Definitely Scandinavian aesthetics when it comes to accessories are far from simple. Headwear is the best example. Warm beanies, baseball caps and bucket hats (hats with a small brim) – they perfectly complement all kinds of styling, giving them a touch of feistiness. Gold and silver jewelry in an artistic look or in the spirit of vintage brings even more spice to simple looks (styling). On the other hand, branded bags and those with interesting colors or shapes are an equally strong accent, which northern European women like to reach for.
Scandinavian fashion by the most famous it-girls
The most famous it-girl (a girl who promotes trends and sets new fashion trends at the same time) from Scandinavia is Pernille Teisbaek – a stylist and model from Copenhagen, and author of the book “Dress Skandinavian”. She loves simple combinations, for example, she combines jeans with a plain T-shirt and with a high-quality sweater. She often replaces her beloved sneakers with high stilettos, dainty sandals, heavy flip-flops or comfortable cowboy boots. Pernille Teisbaek knows very well that contrasting combinations have power, so she boldly breaks fashion patterns. Another stylish inhabitant of northern Europe is Matilda Djerf a well-known influencer (a person active in the world of social media who has a significant audience), who always complements timeless models with bold accessories. Her trademark is her love for casual suits and the versatile white shirt. On the other hand, fashion journalist Jeanette Friss Madsen does not part with sweatpants, sweaters and things made of denim. Each it-girl is different, but their style has a lot of common points, which in a way identify the Scandinavian women residents. Clothes and accessories emphasize their individualism, self-confidence and refer to the genesis of the country they come from.

Scandinavian men’s fashion
Scandinavian style is simple, but nevertheless surprising. The same pillars appear in the aesthetics of “scandi” regardless of gender – comfort, high quality and a balanced approach to fashion . Nie ma większych różnic w stylizacjach, chociaż męska kolorystyka jest zdecydowanie mniej szalona niż gama, z której korzystają kobiety, podobnie sytuacja wygląda w kwestii doboru dodatków. Skórzane akcesoria to podstawa, podobnie jak czapka beanie, duży szal oraz dyskretny zegarek na bransolecie. Zabawa fakturą materiałów i fasonów koniecznie zastosowana w warstwowych kompozycjach to przepis na udaną skandynawską stylizację. Ciepłe płaszcze, koszule w kratę, denim w każdym wydaniu, dzianinowe swetry i uniwersalne, sportowe stroje — one pozwalają stworzyć masę odmiennych zestawień. Wyróżnikiem skandynawskiej mody męskiej są eleganckie modele stawiane na równi z tymi casualowymi (prosta odzież w stonowanej kolorystyce, która jest non stop obecna w modzie). Men do not put much effort, and still impress with interesting combinations. Minimalism in the “scandi” version has something special, especially in the male interpretation.
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