In the context of the Olympics in France and fashion life in Paris, social media platforms such as Instagram and TikTok remain places where new fashion trends are rapidly gaining popularity. With effective online marketing, specific clothing and accessories become desirable and sought after by a wide audience. The new Coast French Girl aesthetic has already captivated thousands of women around the world, including in France. The style draws inspiration from popular series such as “Palm Royal” and “Emily in Paris,” further emphasizing its French character. The proposals of Parisian women in luxury delight and every girl dreams of introducing them into her closet.
Table of Contents:
- Coast French Girl – in a nutshell
- Coast French Girl – who is this aesthetic for?
- Features of the Coast French Girl
- Makeup and hair in Coast French Girl aesthetics
- Summer styling in Coast French Girl style
Coast French Girl – in a nutshell
Coast French Girl style for 2024 features several key trends that can be easily adapted to your own closet.
1. monochromatic sets – French women love to dress in one color from head to toe. This season, the cream color reigns supreme, which pairs perfectly with black accessories, such as bags and shoes.
2. Old Money Aesthetic – The “old money” style is still on trend. This aesthetic is dominated by luxurious but discreet accessories, such as cream purses and designer sunglasses.
3. chunky chokers – Chokers are back in a big way. In 2024, French girls are opting for chunky black chokers with large pendants, which gives a slightly retro but still elegant look to the styling.
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4. top-handle bags – Handlebags are the most stylish accessory of the season. French women love their vintage feel, which perfectly complements elegant but practical looks.
5. capsule closet for spring – Key pieces include. trench, oversize jacket, lightweight cardigan, floral blouse, short sweater, and straight cut pants. All of these pieces are versatile and can be easily combined to create both everyday and evening looks.

French style for 2024 is a combination of classics with modern touches, where neutral hues dominate, broken by intense colors and striking accessories. For more inspiration and detailed tips, visit fashion sites such as Who What Wear and Lily Chérie.

Coast French Girl – what is this aesthetic?
The people of France have a peculiar style, distinguished by a great deal of nonchalance and a weakness for classics, as well as a great love of fashion. Screenwriters are eager to use the country’s theme in their productions, especially in the context of costumes. The Coast French Girl aesthetic was born in large part, thanks to the series “Emily in Paris” and “Palm Royal.” These are completely different soap operas, but they share a similar fashion vibe – girly, colorful, retro-inspired, while drawing on the coastal styling of French women residents. The main character Emily cleverly combines designer creations with items from chain stores. Her aesthetic is defined by strong color, flashy patterns and offbeat accessories. Thanks to her, the so-called “French chic” (French chic) has become much more modern.
The juxtaposition of classics and nonchalance inspires, as does the image of the heroines of the “Palm Royal” production. This miniseries is set in Palm Beach in 1969, so it’s no surprise that the women wear retro dresses and outfits with a glamorous vibe. They largely reflect the Coast French Girl aesthetic, where a strong emphasis is placed on quality, color and on feminine cuts. With just a few items, your closet can get a French chic look straight out of a St. Barths vacation. Barths. Typically summer plaid accessories will bolster your favorite envelope-cut dress, while heeled footwear will add a big dose of femininity to the whole look.
The most important thing is that the look (styling) should look natural, and at the same time hide some characterful touch. Colorful prints are enough to make you feel like a typical Coast French Girl. The seed of old money style (luxury style in a modest way) appears in this aesthetic in a different form, vivid and colorful. Instagram and TikTok are full of styles capturing the quintessential Coast French Girl, as fashion fans have fallen in love with the fresh new aesthetic that fits perfectly with the holiday mood, and not just at seaside resorts.

Features of the Coast French Girl
The Coast French Girl aesthetic is an unusual variation on the old money theme, but in a more girly and colorful way. It definitely harkens back to the coastal aesthetic that reigns supreme at resorts in France. In the face of this, classic is dominant, albeit with a lot of craziness. The combination of white and black, will work perfectly here, as well as strong colors that will conquer the holiday tan. Green, orange, pink, red, as well as floral motifs and stripes are most advisable in Coats French Girl styling. Airy dresses with ruffles or those with a bombshell cut can be exchanged for knitted ensembles, such as colorful shirts and short shorts.
In the style of Coast French Girl an important role is played by accessories, which give the right character to the styling. Headwear is a definite number one. A lot of women replace straw hats with colorful scarves, which are fancifully woven into the hair or worn on the strands of hair instead of a hat. Sunglasses in a retro look, so “cat” models and “flies” are a must-have accessory on sunny days. Gold-colored jewelry is a sophisticated finishing touch, which will come in handy on a daily basis and during evening outings. Cascading necklaces, dangling earrings and metallic watches – this is the quintessential Coast French Girl style. Minimalist glitter in a luxurious look is an absolute must, as is a basket handbag, which will strongly conquer the holiday mood. There’s a lot going on in the styling, but still every detail works well together.

Makeup and hair in Coast French Girl aesthetics
The image of the Coast French Girl is very consistent and strongly focused on the naturalness that literally “beats” from the French women. Clothes and accessories require the right setting to make the styling spicy. Minimalism nevertheless comes to the fore. Subtle makeup with more emphasized lips, for example, with red lipstick or eyes accented with eyeliner is a great complement to styling in the spirit of Coast French Girl. A natural hairstyle in a subtle disarray will even more strongly emphasize the mentality of a girl from the French riviera (the sea coast sloping down to the south and sheltered by mountains to the north). It is also a good idea to clip the hair strands, for example, with a large buckle pin, which will give a very authentic effect and at the same time decorate the look (styling). The key is to make the hairstyle and makeup look light and elegant, albeit a bit messy. This is the intended effect, which is extremely desirable, especially during the holiday season.

Summer styling in Coast French Girl style
Vacations are the moment when girly, colorful styling triumphs not only at the seaside resort. Minimalism with a large dose of craziness and French class captivates with an unconventional mix of styles. Coast French Girl is a proposal for bold women who like to play with fashion. Beach combinations are distinguished by swimsuits with high-waisted briefs and corset tops in the vintage spirit. One-piece heavily built-up swimsuits in colorful prints are serious competition for them. Pareos, platform sandals and peep-toe heeled flip-flops with open toes, as well as beach bags will give you the Coast French Girl effect. In the holiday resort and in the city, clothes such as a mini dress, a floral maxi model and colorful knotted shirts worn primarily with loose shorts and with your favorite jeans will certainly come in handy. Elevated shoes, as well as stylish hats guarantee a mass of chic in even the simplest combination, so it is worth using them in the summer season.

You don’t have to exude logos and therefore flaunt wealth to look luxurious. The right cuts, fabrics and colors are enough to gain the image of a stylish woman straight from a foreign resort. For many, the new aesthetic seems much more glamorous and more interesting than Coastal Grandmother (A fashion trend from TikTok distinguished by simplicity, high quality and elegance. It is inspired by the closet of elderly ladies who spend time at the seaside). Coasta French Girl is a refreshed, energetic take on seaside chic that tempts with color, girliness and a touch of luxury. Balancing all these elements, it achieves the image of a girl straight from France, who set off for summer sojourns on the sunny riviera.
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