Edyta Wieczorek, owner of WEDAL – exclusive boutiques featuring brands such as Pucci, Giuseppe Zanotti and Michael Kors, as well as KOSTES, in an interview with GentleWoman gives a behind-the-scenes look at the big world of fashion, inextricably linked to business.

What is her place in this stylish industry, who is a trendwatcher and what was her path to the front rows at top designers’ shows she tells in an interview with GentleWoman.


business in fashion - an interview with eda wieczorek

Patrycja Tomaszczyk: The world of fashion is extremely inspiring, while fashion is very much related to business. How much? What is the backstage of the big fashion world like? We will find out about this in a conversation with our next guest. Today I will have the pleasure of speaking with Edyta Wieczorek. She has been active in business for many years, but her greatest passion is fashion.

– Edyta, have you been involved in the fashion community with the fashion industry for years? Tell me this term, which is very popular in the West, and I think still rare in our country, would trendwatcher be a good term a good term to describe what you do?

Edyta Wieczorek: Trendwatcher generally is a designer of the future. I think that this is not a particularly appropriate term, as far as I am concerned, and especially if we are talking about the macro scale, there are people who are professionally engaged in designing the future, the strategies of large corporations. These are visionaries who, in my opinion, at an already scientific level, are developing certain trends for years ahead. In my case, on the other hand, I would perhaps be more tempted to compare myself to such a person, but on such a micro scale, because I think that every person who runs his business, his business, must indirectly be a trendwatcher. Because it automatically sets trends and plans for the development of its own brand so if we’re talking micro-scale perhaps?  If on a macro scale it certainly does not deserve.


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