Currently, Vogue is hosted on the shelves of press stores in 23 countries, and the circulation of its most prestigious, the American edition, is one million copies. These numbers speak for themselves, and when you add that one page of advertising in this magazine is worth $165,000, Vogue’s success ceases to be virtual and takes real shape. The success of Vogue is both a success of elegance and beauty, and a triumph of stylish living.

Vogue - the women's bible

At the forefront of women’s writing, there have always been women. Without the charismatic female personalities who, year after year, filled the pages of the magazine with their creativity and vision, Vogue would never have achieved such spectacular success. They were the ones who were always a step ahead of other publishers, introduced new trends, had the courage to create styles and break stereotypes, that is, to create fashion. Or at least have a huge part in it.

vogue - the women's bible
Session by Paolo Roversi for the cover of Vogue Italia Haute Couture. Photo. Sara Wicher

revolution in the world of fashion

“Without style you are nothing,” were the words repeated like a mantra by Diana Vreeland, the charismatic editor-in-chief of the American edition of Vogue magazine. It was she who started a real revolution in the fashion world, making the editorial office of Vogue the headquarters of its management, and the magazine itself rose to the heights of popularity and became a fashion bible for women almost all over the world. Diane was called “ugly” by her mother – from childhood she was terrifyingly thin, even bony, and her drawn face only heightened this impression. As a girl she dreamed of a career as a ballerina, but fate prepared a completely different path for her. As a young woman, she left Paris for the United States, where she was spotted at one of the parties by the then editor-in-chief of Harper’s Bazaar, Carmel Snow. Diane caught her attention because she danced with the lightness of a ballerina in a stylish gown from Chanel. Snow immediately offered her a job. Diane was to run a column titled “Why Not?”. Slightly eccentric and certainly original, Vreeland presented her readers with the strangest ideas, such as: “Why don’t you wash your children’s hair in weathered champagne, as they do in France?”.

Over time, her suggestions have proven to be a hit, and her articles have gained immense popularity. Vreeland herself, meanwhile, has been promoted to fashion editor. It was under her leadership that Harper’s Bazaar transformed from a newspaper for housewives into a stylish and opinionated magazine.So it’s no surprise that in time she was offered the position of editor-in-chief at Vogue. It was an excellent decision. Diane’s visionary leadership has taken Vogue into new waters and opened up new horizons for the magazine. Her goal was to create a magazine that would create reality. She attracted top photographers to the editorial team and gracefully blended fashion themes with culture, art and even politics. Since then, Vogue has begun to lionize the lifestyle, becoming a woman’s guide to fashion and the world of luxury.

vogue - the women's bible
Inspiration comes from all sides. Photo. Sara Wicher

the devil wears prada

Today, the American fashion bible is headed by Anna Wintour. Her distinctive, very French, “claw” cut and black sunglasses are her trademarks. He takes his place in the front rows of the most important fashion shows in the world, but he always watches the collections themselves much earlier and gives his verdict. As her colleagues say, “Anna is the director and producer of the fashion world.” If she likes the collection, the designer gets a recommendation from the most influential fashion magazine. If not… well, the collection had better catch her eye, for Anna Wintour is counted among the world’s most influential people.

a brand in its own right

So are the phrases – fashion bible and women’s bible, referring to Vogue – an exaggeration? On the contrary, can we treat this magazine as a kind of signpost, trend setter and style creator? The facts speak for themselves: Vogue is no longer just a magazine. It’s a brand, a trademark. To appear on its cover is an ennoblement and, for young women, often a ticket to further careers in the world of fashion and show business. A slew of personalities have passed through its editorial board, including Ali MacGraw, Izabella Blow, Alexander Wang, Sean Avery and Joan Didion.

Today, Vogue is an endless source of knowledge and inspiration for women around the world. To get on its cover, it’s not enough to be famous, you have to be special, and that’s how the magazine’s readers can feel. Vogue presents a different world, introduces you to the backstage of fashion and elegance. It defines women’s style, sets patterns, points the way to beauty and class. But, perhaps most importantly, Vogue is synonymous with women’s triumphs, their worldwide success and true proof of how much they mean and how much they can achieve.

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