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Fashion Courier reports on Miu Miu’s Paris show for the spring-summer 2023 season. According to Miuccia Prada, vintage style is triumphant. She proves it with an inspiring collection filled with styling ideas with clothes that, in fact, everyone has in their closet.
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Nostalgia all over again
Current charm Miu Miu , Prada’s sister brand, lies in its new approach to nostalgia. It’s not about imitating a particular decade – these aren’t silhouettes pulled straight from the fashion journals of the 1960s or the club parties of the 1990s. But still, the clothes that Miuccia Prada offers are familiar to most closets. Everyone will see at least one of the following in his or her closet: a gray long-sleeved T-shirt, made for layering in rainy spring or early autumn; an earth-toned pencil skirt that seems to be too passé to wear it again; a practical windbreaker jacket, perfect for trips out of town; or Dad’s oversized leather coat, which has lived and seen more than one thing. This is about deviating from trends, seemingly unfashionable (or even “non-fashionable”) things to which we do not pay much attention in our closet. In Miu Miu’s spring-summer 2023 collection, just such clothes are in the foreground, and become instantly desirable and… the most fashionable. Not only because of their great performance or the fact that top models of today’s generation such as Bella Hadid and Emily Ratajkowski have shown them on. Above all, it delights, intrigues and certainly inspires with the way they have been styled and put together.
Read also: Twiggy – an icon of the 1960s
The devil is in the styling
The way clothes are styled in a fashion show is crucial, as it’s an important marketing and communication tool for the brand. You don’t need a big logo to recognize the brand of a particular skirt or sweater cut, because the very characteristic way of wearing these clothes is able to speak for itself. So it’s no surprise that Miu Miu has been hiring Lotta Volkova, currently the most in-demand stylist in the fashion industry, for several seasons. from his collaborations with Demna Gvasalia (current creative director and designer of the house of Balenciaga) and photo shoots for Vogue Italia. Her aesthetic draws primarily on inspiration from the style of the 2000s and post-Soviet street culture. For Miu Miu, it builds a consistent brand image : feminine, but in a non-obvious way; chic, but not bourgeois; treading a fine line with kitsch, but in a thoughtful, ironic way. One can always sense a kind of rebellion in Miuccia Prada’s designs, a reflection on what “good” taste is. It was this designer who came up with the recognizable style to this day ugly chic (“ugly chic”) in the early 1990s, debuting her first ready-to-wear collections with the Prada label. However, Volkova interprets it in her own compelling way, reaching out to Gen Z demographics as well as older generations (it’s worth noting that more mature models, like director and actress Miranda July, also appeared on the Miu Miu runway).
Inspiring juxtapositions
It is rare that a single fashion brand can sum up the generational mood, that is, reflect the so-called zeitgeist . It is even rarer that this phenomenon can be conveyed by a single garment. In the case of Miu Miu, it’s specifically about the most fashionable skirt length, not so much mini, but micro, in a timeless shade of khaki or cognac (this recurring bestseller of the brand reigns on the covers and street style photos of fashion week for the third season; its faithful fans include Hailey Bieber, Nicole Kidman and Emma Corrin). Paired with an oversizeleather ramones or a voluminous men’s shirt, this look embodies a new approach to dressing in clothes we’ve seen for a long time. And most importantly, you don’t have to go to a Miu Miu boutique to look like this. Just take a fresh look at your closet.
Spirit of the times
It is rare that a single fashion brand can sum up the generational mood, that is, reflect the so-called zeitgeist . It is even rarer that this phenomenon can be conveyed by a single garment. In the case of Miu Miu, it’s specifically about the most fashionable skirt length, not so much mini, but micro, in a timeless shade of khaki or cognac (this recurring bestseller of the brand reigns on the covers and street style photos of fashion week for the third season; its faithful fans include Hailey Bieber, Nicole Kidman and Emma Corrin). Paired with an oversizeleather ramones or a voluminous men’s shirt, this look embodies a new approach to dressing in clothes we’ve seen for a long time. And most importantly, you don’t have to go to a Miu Miu boutique to look like this. Just take a fresh look at your closet.
