Giovanna Engelbert, known for her unique sense of style and creativity, has served as creative director of the Swarovski brand since 2020. Her innovative approach has breathed new life into this legendary brand, bringing it to the heights of contemporary fashion and design. Engelbert has transformed Swarovski, combining tradition with modernity, creating extraordinary designs that impress with precision craftsmanship and an artistic approach. Her creations for the Met Gala 2024 were a perfect example of this. The theme of the event was “The Garden of Time,” and Giovanna designed five unique creations inspired by the elements of nature: flower, air, water, sun and mother nature. Let’s take a closer look at how Engelbert breathed new life into this legendary Swarovski brand.
Table of Contents:
- Giovanna Engelbert – biography
- Giovanna Engelbert at Swarovski
- Swarovski x Engelbert – new collection – women’s jewelry
- Giovanna Engelbert is already a style icon
- The future in the implementation of projects for the Swarovski brand
Giovanna Engelbert – biography
Giovanna Engelbert stands out for her many talents. She recently decided to restore the luster of one of the most famous jewelry brands in the world – Swarovski. Most people associate her only as a street fashion icon, and this is a big mistake, because few people can boast such a rich portfolio as she does and also a huge fan base. The star’s Instagram account is followed by nearly 2 million people. On social media channels, she shows her work and her own styling, as well as a snippet of her private life. The breakthrough in her online activity was the celebrity’s wedding to businessman Oscar Engelbert. The ceremony turned out to be the most talked-about event of 2016, and not just because of the spectacular outfits. Social media is an extremely helpful element in building a strong presence in the fashion industry these days, Giovanna Engelbert is well aware of this and also uses it when it comes to promoting her work for the Swarovski brand.
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Giovanna Engelbert (née Battaglia) was born in Milan on September 26, 1979. From an early age, she was exposed to the artistic world, as her mother taught sculpture while creating her own works. Giovanna Engelbert entered the fashion industry as a teenager, but in a very different role than we know her today. She began as a model for Dolce & Gabbana, but quickly abandoned the catwalk in favor of work as a stylist and fashion editor. From the age of 17, the talented Italian learned from the best, including the Anna de la Russo and Francy Sozziani. “L’Uomo Vogue,” “Vogue Japan” and “W Magazine.” – These are just a few of the titles she has worked with. Giovanna Engelbert has spent years gaining experience, trying her hand at various positions, for this published a book about her style and life, “Gio_Graphy. Fun in the Wild World of Fashion.”
Giovanna Engelbert at Swarovski
Italian Giovanna Engelbert has worked with many brands, including creating film campaigns for Tory Burch. She recently became the creative director of Swarovski. However, she has been working with the jewelry giant for a very long time. In 2016, she was only a creative advisor, and was also responsible for publishing a special magazine. It wasn’t until 2020 that she was promoted, and since then she has been creating a whole new story for this iconic brand famous for its crystal glass products. The biggest change is the metamorphosis of the brand’s logo, as it has been modernized – the swan creates the impression that it is striking out in flight. Re-opening the company’s separate boutiques is a risky move, as is hiring a descendant of Marina Raphael to create the first collection of handbags with the Swarovski label. The creative director cleverly juxtaposes tradition and modernity as she sticks to founder Daniel Swarovski’s motto – craftsmanship, innovation and creativity.

Giovanna Engelbert herself designed the author’s “Collection I” collection. Inspired, of course, by the brand’s archives, she used her own style and Leonardo da Vinci’s sketches from the Renaissance period. The company’s heritage captured in a modern way has resulted in bold designs in the spirit of the 1970s. The creative director placed a strong emphasis on geometric form and on vibrant colors. The jewelry from her first original collection resembles colorful candies in tones of popular fruit. An innovative processing method made it possible to create circle and cube-shaped candies in subtle pastel colors of green, purple and red. Swarovski “Collection II” is another proposal from the well-known fashion guru. Giovanna Engelbert this time looked for inspiration in the works of Austrian artists, primarily Gustav Klimt and the Wiener Werkstätte. The sumptuous, even majestic crystals, which are transparent, come to the fore. Bright colors add freshness to them, while the geometric form provides heaviness and an expressive effect. Equally interesting is the campaign itself, for which Mikael Jansson created the portraits.
Swarovski x Engelbert – new collection
Swarovski is a brand with a long tradition, and thanks to its young, talented creative director, it is breaking the known rules. Giovanna Engelbert created Wonderlab, where unique technique is combined with the magic of crystal and the stylist’s imagination. The spring-summer 2024 collection is a nod to the holiday climate, as the shape of shells, starfish and the image of a seahorse, as well as the unique sparkle of stones, come through. Gold is also a theme, which beautifully conquers the summer tan, while pearls add a touch of class and allude to the underwater world. All the pieces are perfectly in line with the new trends that currently reign on the world’s catwalks. The collection of sunglasses juxtaposed with perfectly matching jewelry is a real masterpiece. Outlandish shapes, pink, blue and black together with sparkling crystals give a surprising effect. You can see the reference to retro style and to futuristic aesthetics, despite the strong contrast, everything works together perfectly to create extravagant, yet extremely stylish sets. Giovanna Engelbert has an excellent sense of trends and is able to translate her fanciful visions into reality like no one else.
Giovanna Engelbert – style icon
Since she was a teenager, Giovanna Engelbert has been making a splash in the fashion world. She has created her own style – bold, crazy, colorful and innovative. The stylist cleverly combines different aesthetics, although she has a great weakness for timeless classics. The Swarovski creative director takes strong inspiration from her closet when she creates jewelry sparklers. Her designs contain a touch of nonchalance, considerable doses of individualism, on top of that they refer to the latest trends. At the same time, she does not forget the company’s many years of experience and the element of surprise. Giovanna Engelbert draws on many disciplines, including science adding a touch of magic. A love of joyful colors and for interesting shapes is hidden in every Swarovski collection and in the boutique design. The visions and personal outlook of the creative director significantly influence the brand founded in 1895 in Austria. Revolution was inevitable, because the Italian loves a challenge.

Giovanna Engelbert for Swarovski – the future
Influencer (social media influencer) Giovanna Engelbert is well versed in the industry, in addition to knowing how to play with fashion and being able to sense the needs of customers. Cooperation with Swarovski has given her even more popularity, but most importantly, it has allowed her to spread her wings. The company gained a rejuvenation of its image, publicity, new buyers, although it was not without major restructuring. The success is evident, as profits have increased, in addition to the fact that celebrities have come to love its jewelry products and are eager to show them off on the red carpet. The 2024 Met Gala definitely belonged to Swarovski. The suit covered in crystals that Anok Yai wore wowed critics, as did the expensive sparkles that complemented the styles. The Creative Director knows how to focus media attention and be subtly provocative. In the future, she plans to expand the range to include bags, watches and other accessories. Certainly, the brand’s history, thanks to the Italian, will be much richer and, above all, more colorful because of her love for colors.
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